Alpha Males are a dying bred – or so the world of advertising and media wants you to think. In our household, alpha males rule. Thank heavens.
I fell over backwards last week seeing the cover of a magazine embracing the beta male.
Like what on earth is this?????????????
The modern feminist has neutered the alpha male. Calls them toxic. Says they mansplain. Calls the subway cops because an alpha male is manspreading. An alpha male today is presumed guilty of all sins unless proven otherwise. And proven innocent by law doesn’t mean proven innocent by social media.
The darling of the media is the Beta Male. He willingly and happily does the family laundry. He willingly and happily mops and dusts and vacuums. He easily juggles all the children.
Now, please do NOT misunderstand me. Nothing is more heartwarming than a sensitive man who loves his children and his family enough to be there when needed. I get that and I love that about the Alpha Men around me. But the Beta Male is by default the caregiver and housekeeper because he defers to the woman in the relationship (if there IS a woman!). I can’t imagine having a Beta Male as a son-in-law.
There’s a Cheerios ad with a dad teaching his daughter how to shave her legs by shaving his own. Now really, does anyone have to teach a teenage girl how to shave her legs? I don’t think so. No one taught me and I figured it out. But the ad is supposed to pull at our heartstrings that this caring dad loves his daughter so much he would shave his legs. Go away. Please.
I can’t think of an ad today where I’m not being Virtue Signaled or lectured to the point it’s impossible to know what the ad is for.
I think what’s happened is the women of today want more than Having It All, with the goal of eliminating all Alpha Males. The Feminists want pliable malleable men – men who can be and willingly be molded into sock puppets for amusement. From what I see on TV and in magazines, plenty of Beta men are happy and excited to take that role of being subservient. Some Beta Males even feel it’s their duty to give the woman whatever she wants, at their own expense. Like the male actors who take less pay so their female counterparts can make more. I don’t get it but then gain I’m old and I know only Alpha Males.
This would be MY kind of stroller dad!!