Amazon Prime announced Amazon Key, allowing someone else to unlock and open your door, because I guess you are too busy or something?
I’m pretty tech savvy and I get that the door locks that open with an iPhone app are all the trend, but I can only see few real applications for it.
The dog walker. That makes sense. But it would mean you live in the suburbs, not in the city. If you lived in the city and you have a doorman, he’d let you in to get the dog or the housekeeper would tell the nanny to get the dog ready for the walkers.
If you live in a walk-up without a doorman, Amazon Key wouldn’t work at all because someone would have to buzz you into the building. Not going to happen.
If you live in the burbs, you likely have a back yard for the dog to run around in but if you don’t, then I suspect you’d know the dogwalker and give him a key to the house. Or maybe you shouldn’t have a dog if you are gone all day every day.
There’s no way I’d let a service man in the house without me there – not that in some instances I wouldn’t trust him, but what if the service call needs my opinion or something else needs to be opened. The app also presumes you don’t have a house alarm panel activated when you are gone.
I think Amazon Key is for lazy millennials who can’t seem to do anything – like grocery shop, hence Blue Apron. Even with Blue Apron doing the shopping and giving them the recipe, for the nights that’s too much, millennials order food with an app, hence GrubHub or UberEats.
Bottom line, I don’t see the target audience for Amazon Key. What am I missing??