Goodbye Pajama Boy Starbucks. Hello Manly Man Black Rifle Coffee.

For the fifth time in a row, my Starbucks did not have any Breakfast Blend beans on the shelves. I’ve asked each time soooo, are you going to carry it again or not?? I am met with snark in return, always told we get what we get lady. 

I got fed up and ordered myself the (subtle) Starter pack of Black Rifle Coffee

The Company says about themselves:

Black Rifle Coffee Company is the world’s premium conservative coffee company.  Small batch and roast to order, we take pride in the high quality of the products we create.  Our coffee is carefully sourced from a variety of farms in South America, and we roast it knowing it will fuel freedom-loving Americans everywhere.

Photo from Black Rifle Coffee website

Owner Evan Hafer  adds:

I started Black Rifle Coffee Company to provide a high-quality, roast-to-order coffee to the pro-2A and veteran communities.  Between deployments to Iraq and Afghanistan, I worked to refine both my coffee roasting skills and my firearms skills.  I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast.  Black Rifle Coffee is quite literally the combination of my two favorite passions.  I take pride in the coffee we roast, the veterans we employ and the causes we support.

Now, the real fun of the company comes from their YT videos, and I’ll let YOU choose which ones to play. Some are pretty intense (translation awesome but maybe not great for this family friendly blog!). This is one of the more tame videos. Note: there’s a banned video or two that caught the attention of the men in my family. Ahem.


Anyway, I’ll report on the coffee once it’s here but I kinda don’t care if its good or not. I like the owner’s mantra, his American pride. Starbucks took pride in the number of refugees they hired. No thanks.

14 thoughts on “Goodbye Pajama Boy Starbucks. Hello Manly Man Black Rifle Coffee.

  1. I bought their coffee mostly because I saw the banned video and had to have what they were having!

    I got the darker roast package. Starts your day at 60mph.

    Did you hear that the Boy Scouts are going to allow girls in a few of their programs?

    1. I have a feeling many men buy the coffee based on the videos and not on the actual quality of the beans.

      I did read about the Boy Scouts. I thought about putting up a blog post about it but I can’t do it justice.

    2. Here’s what CT Girl Scouts is saying. My daughter is now a Senior Girl Scout…

      October 11, 2017

      Good afternoon,

      Today, various media sources are confirming that Boy Scouts of America is opening its Cub Scout program to girls and has announced plans to establish a new program for older girls.

      We hear from girls and their families every day about the value of the incredible experiences we offer them, including in STEM, outdoor, entrepreneurship, and life-skills programming. And thousands of exceptional Girl Scouts earn their Gold Award each year, Girl Scout’s highest award, becoming Gold Award Girl Scouts by transforming an idea and vision for change into an actionable plan with measurable, sustainable, and far-reaching impact at the local, national, and global levels.

      The benefit of this type of girl-centered environment has been well-documented by educators, scholars, and other girl- and youth-serving organizations, as well as Girl Scouts themselves. We are dedicated to ensuring that girls are able to take advantage of a program tailored specifically to their unique developmental needs. Only Girl Scouts has more than 100 years of experience helping girls tap into their leadership potential by reinforcing and extending the skills they learn in school in a supportive, encouraging environment in which they feel safe to just be themselves. At Girl Scouts, we are girl experts, and we work every day to help girls develop the courage, confidence, and character necessary to make the world a better place.

      Girl Scouts is, and will remain, the scouting program that truly benefits U.S. girls by providing a safe space for them to learn and lead. And, around the world, the vast majority of Girl Scouts and Girl Guides are in single-gender organizations. Last week during our G.I.R.L. 2017 convention, nearly 8,000 girls and supporters came together from all over to celebrate and amplify the incredible power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ in our Movement.

      Our programs are research and evidence-based and, from this research, we know that Girl Scouts excel in important aspects of life. Girl Scouts remains committed to and believes strongly in the importance of the all-girl, girl-led, and girl-friendly environment that Girl Scouts provides, which creates a necessary safe space for girls to learn and thrive.

      Thank you for all that you do to ensure that every G.I.R.L. in Connecticut has a bright and promising future.

      Yours in Girl Scouting,

      Mary Barneby, CEO
      Girl Scouts of Connecticut

      1. Great letter and I wholeheartedly agree. The Girl Scouts does a fantastic job of building strong and talented young women.

        I’d be curious to learn if this letter was sent out by every state GS chapter president or just CT? Seems like a letter that was created by the National HQ and sent to others to distribute.

        Congratulations to your daughter on being a Senior Girl Scout. I still have my sash and badges from long long ago.

        If I may ask, were you a Scout and that led your daughter into it?

        Thanks for sharing the letter with us.

        1. I wasn’t a GS but my daughter was interested and has persisted in spite of her troop shrinking (members lost interest or had too many other activities) and finally merging with another. She’s had many great experiences. In all, a very positive experience for both of us.

        2. I’m thrilled for her. Life lessons learned are the key to later success. So many young have ZERO life skills. ZERO. She will go far. Thanks for the update.

  2. On vacation in Panama we were introduced to Duran Coffee. OMG it was good. You used to be able to order it in the US from their bonded warehouse in Miami, but alas, that ended. If anyone goes to Panama, stock up, it is cheap and the de facto coffee in the places we went.

    We replaced it with this from Coffee Bean Direct. We start every day with a cup of this coffee.

    1. Panama is on our travel bucket list. I hear it’s booming these days and filled with ex-pats.

      I’ve heard do many people talk about coffee bean direct. If I’m not happy with the black rifle brand, I’ll queue up coffee bean direct.

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