The two young women who created a line of handcrafted jewelry called Lady Grey found themselves the target of a good bit of public backlash yesterday.
Let me back up and say, good for them to be so successful. They started with nothing and became metal-smiths to many high profile fashionistas. For that, they deserve lots and lots of credit. That’s where my praise ends.
Jill Martinelli and Sabine Le Guyader met while studying Sculpture and Metals at Massachusetts College of Art, and quickly bonded over their paralleled backgrounds in the dental industry- each had learned the basics of jewelry making while working in prosthetic dentistry and orthodontics as teenagers. In contrast with their one-of-a-kind, gallery-minded curriculum, the girls aimed to create a fashion forward jewelry collection that would bring their progressive design philosophies to the ready-to-wear market. In 2007 they moved to New York to follow this dream.
Lady Grey released their first collection in 2009, and within just months it had been featured in worldwide publications including ELLE, Harper’s Bazaar, W, and Vogue Japan, and launched with the most coveted retail outlets such as Bergdorf Goodman and Selfridges. That same year, Lady Grey brought home Gen Art’s “Designer of the Year” International award in accessories.
Then Ivanka Trump ordered a piece of their jewelry online and the girls, Hillary supporters, decided to pen a rather snarky letter back to Ivanka.
Further, they decided it would be cool to Tweet out their letter.
Um, that didn’t prove to be such a wise business choice. The Twitter responses were quick, and harsh…as it should have been. That these two young entrepreneurs thought for one second that telling Ivanka off was a good idea when SHE paid money for one of their products says to me these ladies need a lesson in appreciating the client – no matter a client’s politics.
Within minutes of receiving tons of negative comments, they turned their Twitter account to private and deleted the tweet. Or so they thought. That’s the other lesson they need to learn – um, things that go on the internet stay on the internet. Al Gore 101.
If you ask me, I say people who are in the business of selling a product need to sell the product. Period. Amen. Ivanka would surely have worn the bracelet out and about, where people would ask who made it. Now I hope she sends it back, asks for a credit. She won’t though, She’s way too classy to even mention this event.
As for Jill and Sabine, take a moment to think about The Art of the Deal. 🙂