Mattel announced a new line of their iconic Barbie doll last week, with new body shapes: original, tall, petite, and curvy. Sounds like the KFC menu to me.
I have no problem with dolls in all shorts of shapes and colors and hairdos but should each doll be called Barbie? Doesn’t it dilute the Original Barbie?
The new line is as you might expect – diversity of color, of body shapes, of ethnicity (there’s an Asian Barbie too).
I think American Girl doll does it better. They have dolls of every race and shape too, each with a DIFFERENT name, each with a rich history, each with a story behind the doll versus Mattel deciding to add more shapes and still justify calling her Barbie.
I didn’t play with a Barbie doll as a kid but I can remember amusing myself for hours with Paper Dolls. Changing clothes all the time and playing in my little dollhouse. It was endless of hours of self-amusement.
Bottom line, I go back to my headline. Is a Barbie still a Barbie when her original figure is changed? I don’t think so.